Numi RTD Puerh Reviews

Numi recently launched a line of puerh (also spelled pu-erh, pu'er or puer) teabags in controversial flavors like "Chocolate Puerh." This was just crazy enough that I knew it would be either: a) the worst thing I have ever tasted, or b) actually really good for a flavored tea. Thankfully, Numi knew to put in extra effort when taking risks and made Chocolate Puerh (a potential nightmare in liquid form) into a balanced, rich tea in which the flavors (vanilla, nutmeg, cinnamon) mimic the tea itself's naturally rich and chocolaty taste. Now, they are launching a line of RTD (ready-to-drink -- bottled/canned) puerh teas. Will these widen our perceptions of puerh and draw new audiences deeper into the world of tea types? Or will they taste like cotton candy that has been used to clean out a garbage can? Let's find out!

"Earl Grey Puerh Black Tea" -- Earl Grey is the starter tea of starter teas, the one tea offered in most Western "one-tea-only" establishments and (occasionally) a decent cuppa. The packaging on this tea is technically correct (It is a black puerh, yes.), but also slightly misleading to noobs (Those looking for a regular black Earl Grey are sipping from the wrong bottle with this one.). That said, it isn't a far cry from what you'd expect from any other "lightly," "barely" or "other-word-meaning-not-absurdly-and-overpoweringly" sweetened Earl Grey RTD. Citrus notes dominate, followed by tannin and honey. (To be clear -- honey notes. It actually contains agave and evaporated cane juice, but no honey.) The citrus notes are in the form of not only aged Earl Grey tea (which has traditional bergamot essence), but also brewed orange peel and lemon myrtle, creating a more nuanced taste than your usual Earl Grey. I'm not a big fan of the aftertaste, but otherwise I am very impressed with this one!

"Moroccan Mint Puerh Green Tea" -- Whoa! EXTREME minty blast like you can only experience in a chewing gum commercial! I love mint in moderation, but this is just out of control. Hands down, my least favorite of the bunch.

"Magnolia Jasmine Puerh Green Tea" -- More magnolia than jasmine, more green than puerh. As someone who was raised in the South, the fragrance of magnolia blossoms holds a special place in my heart. The taste... not so much. To me, magnolia has a bitter taste, kind of like jasmine green steeped in overly hot water. I'm told that this is because I'm a super-taster. Perhaps that is true, but let's just say that this is NOT my new favorite RTD. If you try it, let me know if you get the "sweet floral taste" the label touts.

"Mango Passion Puerh Black Tea" -- When you open this bottle, you are immediately hit with the fragrance of sweet, ripe mangoes, followed by the tang of passionfruit. The tea reveals itself later in the flavor. This is a great intro tea or a tea for a hot day. The label says it is a "freshly brewed white tea and puerh black tea blend," but the ingredients list a black puerh without any other brews. If the latter is correct, Mango Passion and Moroccan Mint are the only two teas in the line with only one tea type used. The rest have several types included. For this reason, the tea profile is simple, leaving the fruit profile to dominate. Thumbs up!

"Peach Nectar Puerh Green Tea" -- White tea, osmanthus, peach puree... this is a fruity-sweet treat. Along with Mango Passion and Moroccan Mint, it's the sweetest of the bunch, but it's not as sweet as many peach teas and the green puerh cuts the stickiness I associate with peach brews. It's refreshing and smooth -- perfect for Summer. I just wish I didn't spill it all over myself while opening the bottle. (This was an ongoing problem. At first, I thought it was me. Now, I think it's the pop-top. Don't open this over your keyboards, people!)

All this said, I'd like to point back to an article I wrote about a year ago predicting the rise of more diverse RTD tea types with more diverse sweeteners. Not that I was the only person saying this, but... yeah, I totally called it. :P

Bonus Review -- Numi's "Honey Lemon Rooibos Teasan" -- First off, what's up with "teasan?" Haven't we confused tea noobs enough with the whole "it's not a tea, it's a tisane/infusion/botanical" thing? (And, for the record, many "infusions" are actually NOT infusions. If they need to be boiled, they're actually "decoctions." The deeper you go, the more complex it gets...) Now we're saying it's a "teasan?" I'm a respected professional in the tea industry and even I have no idea what that's supposed to mean. (It's a tisane with tea-like properties? No... It's a blend of a tea and tisane? No...) Moving on, this one is not kidding about the "Honey" part. It has more honeybush (rooibos' cousin) than rooibos, which gives it a naturally honeyed taste (hence the name). It's also "Barely Sweetened" (No...) with honey and agave. As you may have guessed, this is a VERY sweet brew. I'd recommend it for people who love Southern-sweet iced tea, but want to skip the caffeine.

New Honest Tea Mate Reviews

I recently got to try the new Honest Tea Yerba Mates. I'm glad to see more yerba mate RTDs on the market. Yerba mate is high in antioxidants and caffeine, but it seems it doesn't give as many people jitters as coffee. However, AOL recently published a popular health article about possible health risks associated with yerba mate. I guess it was a bad time to launch the line, but the "teas" themselves are pretty good. They're made with green (unroasted) mate, I'm guessing for more antioxidants. I'm pretty sure it's why they taste more bitter than other mates I've had, but I'm more of a tea person than a mate person, so I'm not positive. (Any thoughts, readers?) The first two I tried were pretty sweet (I wish Honest Tea's "slightly sweet" approach was a little more slight than sweet, but that's a whole other topic...), but the third was awesome. Reviews:

Agave Mate: Both bitter and sweet, but in a very different way from when I, say, home brew super-strong mate in a gourd and add a bit of agave nectar. My least favorite, perhaps because I like my version so much better. :)

Tropical Mate: Aside from a bitter aftertaste, I really like this one. It is definitely tropical and the tartness of the fruit balances out the sweetness of the cane sugar very well. The thing I don't like it this -- the label pictures fresh fruit, says "A Tad Sweet" and clearly indicates that it is yerba mate. Seeing that, I think, "Mmm... fruit juice and mate. It has vitamins from fruit and caffeine from mate. Win!" However, it contains less than 1% juice and has about 1/6th the amount of caffeine in a cup of coffee. Now, I'm glad the label is also informative enough to tell me these things, but it seems somehow... (no, not dishonest)... misleading. Still, it's tasty enough that I'd drink it again.

Sublime Mate: It has the same labeling issues as Tropical Mate, but it's definitely my favorite of the three. Great lime aroma and taste, no bitter aftertaste and (I think) an ideal balance of mate boldness, lime tang and cane-sugary sweetness for a lightly sweet RTD. It seems like a perfect refreshment for a hot summer day. Seriously if you like lime and/or mate check it out ASAP.

Have any of you tried these? What did you think?

Inaugeral Tea

Tea has historically been a part of many types of celebrations, including weddings, holidays and, yes, inaugurations. The First Ladies' Inaugural Tea will be held today, and a number of tea companies have developed teas in honor of President Obama, perhaps (in part) because Obama loves tea. These include:

Barack Obama Tea
Obama Inspired Green Tea with Ginger
SerendipiTea's Inaugural Blend
Tea-Co's Barack O-Baby
and, of course, Honest Tea's Barack Forest Berry

What kind of tea are you drinking to celebrate?

ITO EN Kai Visit

I have a confession to make. Although I have lived in NYC for 2.5 years, drunk tea around the globe, written extensively on tea in NYC and tried many an ITO EN tea, I had never actually been to Kai (ITO EN's flagship store restaurant) before this week. You see, if tea is not a separate item on the menu, I often just skip the venue. Now I know that (unless you just hate amazing Japanese food) this is not a valid excuse. Fortunately, I do NOT hate amazing Japanese food; in fact, I love it. Although I generally have a strict vegetarian diet (no chicken broth, nothing with gelatin, etc.), I have made occasional exceptions for seafood over the last four years thanks to the irresistible nature of seafood in Japanese cuisine. Kai was one of those welcome exceptions. I'm sure you'll see why!













The orchid on each table and the very Wabi Sabi bamboo hot-towel holders visually kicked off the attention to detail that was present throughout the meal. The decor was lovely -- I was particularly enamored with a washi (Japanese handmade paper) hanging that could be seen in the restaurant and the store.












The Kai bento box (for me) and the sushi-tempura lunch (which my friend Evan adored). Before this arrived at the table, we were both served fantastic miso and I was served wonderfully creamy silken tofu with spring onions and ginger. Yum!











Here are some of the goodies from the bento box. The salmon was absolutely amazing. You can't see it in the second photo, but there are two cubes of steak behind the grilled fish. I gave those to Evan. There is also some tempura-fried pumpkin and lotus root hidden in the first photo. Yum!



Throughout the meal, we were served houjicha, which was a perfect pairing for some of the stronger flavors in the meal (wasabi, tempura-fried green pepper, grilled fish). I loved the leaf coasters for the teacups. The silverware pictured here was for the dessert. The forks remind me of some of the handcrafted silver from Penland School of Crafts.












The assorted sweets were a satisfying visual and culinary finish to a delightful meal. They were: yuzu cheesecake (great texture; loved the bits of yuzu zest in it), chocolate cake (rich and creamy with a bit of crunch from a whole walnut), fruit jelly (slightly-sweet agar with fresh fruit, fresh mint and bits of gold), matcha almond (I kid you not, these are legendary. I'm talking cult following here.), raspberry sauce accent.

I wish I knew enough Japanese to give ITO EN an articulate thank you for this meal, but for now I'll just say "Oishii!" (Delicious!)

PS -- ITO EN has a well-curated selection of loose-leaf teas available through their flagship store and online. Expect to pay top dollar and receive top quality. In the past I've bought their Qing Ming Dragonwell, Makaibari Muscatel, Ureshino Tama Ryokucha and Taiping Houkui, all of which were amazing, and this time I bought a magnificent Uji Sencha (a store exclusive that has the marine notes and richness of Uji Gyokuro with the softer, sweeter notes of sencha) and their Linden tisane (which I have yet to try, though in general I love Linden, and the fact that it's where my name comes from). I also bought their new Oolong Shot, which is served hot or cold. I tried it hot, and quite liked it for an RTD.

Resolution

My New Year's resolution? Drink more tea! A lot of people seem to agree, as evidenced by a recent tea article on Reader's Digest that made the top ten list on digg.

Side notes:

"Bag it." I wonder if, when they say tea from bags had the highest antioxidant content in Consumer Reports' testing, they meant compared to bottled and instant. I think that must be the case, as full-leaf tea is higher. What do you think?

"Dunk the bag." Yes, or the brew basket. But don't squeeze the bag! It only makes your tea bitter (ah, tannins).

"Brew a batch." Did you know that antioxidants are lost as tea sits out? Brewing it means it's much fresher than, say, bottled tea, but letting it sit in your fridge kind of defeats the purpose if you're trying for antioxidants, especially if it's not in a sealed container (like bottled tea is).

Lipton Event Photos

Some of you may remember that I did an event with Lipton a few months back. It was a media immersion event that provided tea education to the press with regard to tea and brain activity, tea and health and tea tasting/pairing. I lead a tea tasting and pairing that matched Lipton's newish pyramid bags (which are much more sophisticated blends than their flat bags) and PureLeaf RTDs with tea-based and regular foods. Editors and writers were lead by "Dr. Tea" through four different rooms, each with a different feel -- a Lipton "store" where they could fill bags with Lipton merchandise, a "classroom" where they learned about tea and the brain, a "gym" where they played on a Wii Fit and learned about tea and weight management and a "lounge" where they learned to develop their palates and taste different teas. It was put on with a lovely, creative group of people from Ogilvy, the international PR company. Needless to say, this was a fun event to be a part of. Here are a few photos from the day. I'll be posting more from the event next week.

The "Store" Window














Cool Fruit and Spice Display













The "Store" Interior






































Peter Goggi, who is Lipton's buyer, a professionally-trained tea taster and a writer for Tea, A Magazine, at the tasting bar in the "Store"














The Lipton Tea Bar














More next week!

Another Sale

Oi Ocha Dark, a new, darker version of Ito En's best-selling Japanese green tea, is on sale. It's $30 per case (24 bottles, usually $36) through Jan. 31st. Have you tried it yet? What do you think? Also, if you hear about any good sales, please send me an email at vee at veetea dot com. I'd love to include them for the rest of readers. Thanks!

Tea for Longevity

Prevention recently listed 14 surprising reasons you'll live a long life. Number two on the list? You're a tea lover. More:

Both green and black teas contain a concentrated dose of catechins, substances that help blood vessels relax and protect your heart. In a study of more than 40,500 Japanese men and women, those who drank 5 or more cups of green tea every day had the lowest risk of dying from heart disease and stroke. Other studies involving black tea showed similar results.

You really need only 1 or 2 cups of tea daily to start doing your heart some good—just make sure it’s a fresh brew. Ready-to-drink teas (the kind you find in the supermarket beverage section) don’t offer the same health benefits. "Once water is added to tea leaves, their catechins degrade within a few days," says Jeffrey Blumberg, PhD, a professor of nutrition science and policy at Tufts University. Also, some studies show that adding milk may eliminate tea’s protective effects on the cardiovascular system, so stick to just lemon or honey.

Nestea

Did you notice that Nestea revamped their teas? I guess all the RTD companies are improving tea quality now. Great news for America's growing population of tea-drinkers!

You can read more on Nestea's changes on Beverage Spectrum Magazine.


PS -- Today I'm starting classes at Urasenke Chanoyu. Exciting!!!

P.S.1

Did anyone make it to the Michael Pollan lecture at P.S.1 over the weekend? I didn't get to go, but I DID make it over to P.S.1 on Saturday for Warm Up (their weekly Summer music event) to (finally) see their green "farm" installation. It was very cool! Plus, they had ITO EN's Pure Green Tea outside and more tea selections in the cafe. (I am thrilled to see more museums choosing quality teas for their menus.) Images from Warm Up:
























Solar energy plans












Green design plan









Planting pattern




















Planter structure




















My friend Laura enjoying the greenery

Warm Up runs every Saturday through September 6th. You can check out the P.S.1 calendar online.

Tea in the City

So... I waited in line from 8:30AM to 1:30PM to get a new iPhone today, having had my older model stolen on Monday. I'm writing this as it syncs, so I'm a little distracted.

However, I wanted to note that I've been seeing mentions of tea everywhere these days, and I don't think it's just because I'm obsessed with it. :) In line, a number of people were sipping RTDs (mostly Snapple, but still...) and I read a New York Times Article about female artists in China that mentioned an artist who wrapped household objects, including (you guessed it) teapots, with yarn. (Being both a female tea-lover and a former textiles artist, I loved that!)

Afterward, I walked one block up from the 14th St Apple Store to Chelsea Markets for tea and a fantastic veggie lunch at T Salon. I have to say that it was one of the best lunches I've had in Manhattan for under $10 in ages. The veggie pate was soooo tasty and I even liked the vegan cheese (it's not usually my thing). It was a pleasant perk after the long wait, especially because it had somehow slipped my mind that the Apple Store was so very close to T Salon, and because I had the chance to chat with T Salon's fabulous Miriam Novalle.


How do you stumble across tea in your daily life? Do you feel that it's showing up more and more places these days?

Tea at Google

Last week, I had the pleasure of eating lunch and drinking tea at the NYC Google office. For those who haven't heard already, Google takes exceptional care of its employees and includes fantastic meals as a company perk. A Google friend was kind enough to invite me for a meal (incredible raw beet-cabbage puree with cranberries, tasty polenta-crust pizza, fresh berries, raw vegan Swedish meatballs) and tea. Most of the food was local and they give employees the option of joining a crop share with a local farm. It was very interesting to see their tea offerings, as they are thought of as a more "energy drink and espresso" kind of place. They offered: ITO EN's Fruit Tea, ITO EN's Teas' Tea, Honest Tea, yerba mate, brewed tropical black tea (not actually very good), Mighty Leaf pyramid bags, and kombucha. Good selection! They used to carry ITO EN's Sencha Shot, but my Google guide said she hadn't seen it around in a while. Too bad--they're very good and they parallel the whole "energy drink" thing well. Perhaps they'll pick up Oi Ocha now that it's widely available in the U.S. They also offer a casual afternoon tea service with finger sandwiches, sweets, and Mighty Leaf. I think it would be really cool if they did cross-cultural afternoon teas that introduce employees to foods and teas from around the world! Apparently, they discussed it, but it hasn't come to fruition yet. I'll let you know if I hear any more on the topic.

World Tea News'' Vee Tea Article

World Tea News just put out a new Vee Tea article. Yay! Excerpt:

As RTDs capture a larger share of the beverage market, they shape the palates of a new wave of tea drinkers. Today's RTD trends can give us a glimpse of what's on the horizon for hot tea.

The shift toward RTDs

Seth Goldman, TeaEO of Honest Tea, said, “The single biggest thing feeding RTD growth is that people are moving away from sodas.” The primary reason: high fructose corn syrup.


Not sure if I mentioned it, but I am now a features writer for WTN. Part two (loose tea) will be out in a few weeks. Meanwhile, you can read up on RTDs and the American palate and
check out my profile. If you'd like me to write for your publication or company, you can contact me at vee (at) veetea (dot) com.

I'm off to have lunch and tea at Google today. More on that next week!

RTDs

Sorry for the late post today! I just sent off a new article on the American tea palate and RTDs to my editor. What do you think about the future of the American tea palate? And the proliferation of new types of RTDs available on the market? I'd love to hear your thoughts!

PS--Happy Fourth of July!