London Tourism Ad Campaign... with Urination

As one of the world's leading tourist destinations, you'd think that London wouldn't have to go to sad extremes in its tourism ad campaigns. You'd be wrong. What's really weird (but not weirder than urination in a teacup as a tourist lure... perhaps I mean "also weird") is that the guy is supposed to be a punk, but looks more like a skinhead neo-Nazi. What was the stylist thinking?!