New VeeTea Article

There's a new VeeTea article out on World Tea News. It's on the trend of tea cocktails, and how they can benefit your tea business during the holiday season. Excerpt:

"Trend-setting bars, hotels and tea rooms are going beyond the classic hot toddy with innovative tea cocktails. Meanwhile, alcohol-free tea 'mocktails' are gaining ground as festive alternatives to cocktails. World Tea News investigates to get you ahead of the curve on this trend, just in time for the holidays.

Money Matters

It’s no wonder customers pick tea cocktails and mocktails with names like Black Market Manhattan and Silk Road for a sense of adventure and a hint of the exotic. While their enticing names and descriptions, as well as unusual ingredients and combinations, make them exciting menu additions for regular customers, it’s their profit margins and ability to draw new customers that make them increasingly popular amongst tea room owners.

Dawn Cameron, owner of NYC’s Sanctuary T, said tea cocktails make up about 20 percent of her overall sales (including food), and 60 percent of cocktails sold are tea-based. She said sales of tea cocktails, priced at $12 each, have doubled since Sanctuary T opened in August 2007. Master mixologist Benoit Cornet said the company’s profit margin for tea cocktails is on par with hot teas, which retail at $4-6 per cup."

You can read the rest on World Tea News. You can also find tea cocktail recipes on VeeTea.