Tuesday, April 14, 2009

New Article: Tea & the Internet

I have a new article out on using the Internet as a marketing tool for your tea business. Excerpt:

Twitter is sometimes referred to as “micro-blogging” because it has informal, blog-like content and a 140-character maximum. For each tweet (Twitter message), Jacobs said, he averages less than 10 minutes of writing and more than $500 in revenue.

Cason launched a Twitter campaign in March to reach 10,000 followers (readers) by April 1. Although he failed in the goal, he did generate publicity and reached 1,100 followers – enough to temporarily crash his site when he tweeted a 40 percent off sale.

“The best thing about Twitter is you get to follow who you want,” Cason said, “so you know that everyone who is receiving your tweets wants to know what you have to say. All you have to worry about is telling them what they want to hear.”

Dake recommended Twitter over other social media, video and blogging, explaining that it’s efficient, easy, free and effective for immediate connections with people. At the recent SXSW festival in Austin, TX, he used Twitter for a Tweet Up (get-together) where he gave away Mighty Leaf. He said it generated word-of-mouth publicity that lasted weeks after the event.

Sources gave these tips for using Twitter:

*Put content before sales.
*Keep posts educational, casual, unique and personable.
*Give it a face, but don’t make it overly personal.
*Follow Twitterers in related areas.
*Tweet often.

You can read the full story on World Tea News. Enjoy!

1 comment:

ashley said...

Yes I think twitter is cool. I am on twitter to under silvermage2000.