The Expo was awesome! More on that later...
You may remember that I wrote about using the Internet as a marketing tool for your tea business a while back. Well, here's tea & the Internet, part two. It talks about social networking, photo, video and other means of using the internet to market your tea company, and has a few notes on web culture. Here's an excerpt on sources' web marketing ideas that were not covered in detail:
*Imbed Web 2.0 tools like Digg and StumbleUpon into your site.
*Offer RSS feeds on specific topics, such as green tea.
*Include real-time reviews on your site.
*Respond to reviews on sites like Yelp and Citysearch. (Jacobs politely responds to every Yelp reviewer with a coupon, which he said increases loyalty and causes 80 percent of the negative reviewers reverse their reviews.)
*Launch specific, targeted, unique Google Adwords campaigns. (Lawrence went from all organic traffic to 75 percent search engine traffic after doing this.)
*Encourage viral marketing.
*Post on community message boards, related informational sites and blogs to increase backlinks.
Most of the rest of the article goes into much more detail. It's been getting some retweets, so I'm guessing that means it's useful. :) Check it out on World Tea News.
I'll post about the Expo next week, when I'm a little more caught up on things. In the meantime, I'll just say that it was fantastic connecting with so many tea people!!!