In my research for my new article on superfoods and tea, I came across a few other interesting articles I thought I'd share. Here's one from the NY Times on aspects of the superfood trend that may not be helpful, and may even be harmful. (It's free, but you have to log in to read it.) It makes me really glad that most superfood-tea blends have actual superfoods in them! Beverage Spectrum looked at the beverage industry's approaches to superfoods in more depth. Fascinating article, though perhaps a bit technical and dry for my non-industry readers.
Here's another one from the NY Times on eating to enjoy food. What a concept! It's being spread by the Slow Food movement... slowly. I hope it catches on! In related news, one of the founders of Slow Food, Alice Cravens, recently decided to change Modern Tea tea house into a cooking school for local youth. Although I'm sure it will be fantastic for the local youth, it's a bit sad for the local tea enthusiasts, even though they can still buy Modern Tea's teas online.
Showing posts with label superfoods. Show all posts
Showing posts with label superfoods. Show all posts
Wednesday, September 24, 2008
Tuesday, September 23, 2008
New Article: Superfoods
Superfoods are so huge right now, I just had to do an article on superfood-tea blends. It went up on World Tea News today, and it's called, "How Super is Your Tea?" Excerpt:
Manufacturers and sellers often tout teas and tisanes, particularly greens, whites, rooibos and yerba mate, as superfoods. However, teas and tisanes have yet to gain the same foothold in the North American market as better-known superfoods, such as now-ubiquitous pomegranates and blueberries.
...
The primary reason for superfoods’ popularity is the perceived health benefit, sources agreed, but the most popular superfoods are those that are most palatable to the mainstream consumer. This trend works to the advantage of tea makers and sellers who offer teas blended with naturally sweet superfruits and other readily palatable superfoods, because these increase the perceived health benefit while giving teas more accessible flavors.
I'll probably post a bit more on superfoods and tea tomorrow. (There's a lot going on in the arena these days!) In the meantime, you can read more on superfoods, teas and superfood-tea blends in my new article.
Manufacturers and sellers often tout teas and tisanes, particularly greens, whites, rooibos and yerba mate, as superfoods. However, teas and tisanes have yet to gain the same foothold in the North American market as better-known superfoods, such as now-ubiquitous pomegranates and blueberries.
...
The primary reason for superfoods’ popularity is the perceived health benefit, sources agreed, but the most popular superfoods are those that are most palatable to the mainstream consumer. This trend works to the advantage of tea makers and sellers who offer teas blended with naturally sweet superfruits and other readily palatable superfoods, because these increase the perceived health benefit while giving teas more accessible flavors.
I'll probably post a bit more on superfoods and tea tomorrow. (There's a lot going on in the arena these days!) In the meantime, you can read more on superfoods, teas and superfood-tea blends in my new article.
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