Tuesday, September 23, 2008

New Article: Superfoods

Superfoods are so huge right now, I just had to do an article on superfood-tea blends. It went up on World Tea News today, and it's called, "How Super is Your Tea?" Excerpt:

Manufacturers and sellers often tout teas and tisanes, particularly greens, whites, rooibos and yerba mate, as superfoods. However, teas and tisanes have yet to gain the same foothold in the North American market as better-known superfoods, such as now-ubiquitous pomegranates and blueberries.


The primary reason for superfoods’ popularity is the perceived health benefit, sources agreed, but the most popular superfoods are those that are most palatable to the mainstream consumer. This trend works to the advantage of tea makers and sellers who offer teas blended with naturally sweet superfruits and other readily palatable superfoods, because these increase the perceived health benefit while giving teas more accessible flavors.

I'll probably post a bit more on superfoods and tea tomorrow. (There's a lot going on in the arena these days!) In the meantime, you can read more on superfoods, teas and superfood-tea blends in my new article.

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