Adagio has announced a new option on their site: customer creation of custom blends. Returning customers can now place orders for their own blends of Adagio's teas. This seems like a very exciting idea for people who have developed a palate of flavored teas and want to experiment in that range, or for people who have a special occasion and want a themed tea to match. It reminds me of another cool beverage trend from about 8 years ago--Jones Soda's custom labels. Of course, the teas are much healthier. :)
Here's another cool online marketing trend I noticed recently: software that reads food product nutrition labels for its online shoppers. This is great for vegetarians (like me), people who have specific allergies, or people who follow other dietary restrictions (Halal, Kosher, etc.). Cool!