Thursday, December 18, 2008

Lipton Event Photos

Some of you may remember that I did an event with Lipton a few months back. It was a media immersion event that provided tea education to the press with regard to tea and brain activity, tea and health and tea tasting/pairing. I lead a tea tasting and pairing that matched Lipton's newish pyramid bags (which are much more sophisticated blends than their flat bags) and PureLeaf RTDs with tea-based and regular foods. Editors and writers were lead by "Dr. Tea" through four different rooms, each with a different feel -- a Lipton "store" where they could fill bags with Lipton merchandise, a "classroom" where they learned about tea and the brain, a "gym" where they played on a Wii Fit and learned about tea and weight management and a "lounge" where they learned to develop their palates and taste different teas. It was put on with a lovely, creative group of people from Ogilvy, the international PR company. Needless to say, this was a fun event to be a part of. Here are a few photos from the day. I'll be posting more from the event next week.

The "Store" Window

Cool Fruit and Spice Display

The "Store" Interior

Peter Goggi, who is Lipton's buyer, a professionally-trained tea taster and a writer for Tea, A Magazine, at the tasting bar in the "Store"

The Lipton Tea Bar

More next week!


Steph said...

Very cool - and Happy Solstice to you!

VeeTea said...

Thanks, and to you!