Thursday, January 31, 2008


There's a new product called Spun Matrix that uses microencapsulation to make terrible tea taste almost drinkable. I quote, "Spun Matrix is also a great tool to mask off flavors and can be used to incorporate particularly harsh ingredients with the chosen flavor system." It's basically granulated flavor particles that are mixed into low-grade teabags for a stronger not-tea flavor to cover up the already-present bad-tea flavor. Wow, I am SO unimpressed. I'm sure the bulk of the tea industry will love it, though. Sadness...

Read more on this depressing innovation here.

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