Friday, January 11, 2008

Sustainability & Food Purchases

Lately, sustainability has become a much larger factor in food purchasing decisions. Organic, fair trade, biodynamic, low-waste/eco-friendly packaging, and local products are all receiving more and more attention from customers in their shopping habits. According to a recent survey "approximately 50 percent of U.S. consumers consider at least one sustainability factor in selecting consumer packaged goods (CPG) items and choosing where to shop for those products." That's quite a jump from ten years ago, when most people were just learning what organic produce even means. Possible implications for the tea world: more sustainable (reusable, recyclable, minimal, eco-friendly) packaging, more organic/biodynamic estates/gardens, more fair trade companies, and more local estates (which, sadly, goes along with global warming). Read more about the survey here. Have a good weekend!

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