Thursday, January 10, 2008

Tazo Profile

When I worked at Whole Foods, Tazo was a customer favorite. Needless to say, I was a little disappointed when they were bought out by Starbucks. However, when I was India, I saw the extensive nonprofit work they were doing on fair trade tea plantations in Darjeeling and decided to rethink them a bit. Here's an interesting company profile I came across in my research. Enjoy!


"...tea is making a comeback, with U.S. sales of $3 billion in 2006, up from $2 billion in 2001, excluding restaurants, according to the market-research firm Mintel.

The U.S. market is dominated by three brands — Lipton, AriZona and Snapple — with smaller players like Stash and Numi growing fast.

Specialty tea companies had trouble with rapid growth in the past because tea growers were not producing enough high-quality tea for them, Jage said. That is changing, with more growers providing top-quality teas now that they see sustained demand for it."

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