Monday, May 12, 2008

Shincha is Here!

Ito En recently announced the arrival of their coveted Shincha, or Japanese spring tea. It is a fresh and (I think) delicious first flush green tea that tea aficionados tend to get dreamy over. It's also very high in vitamin C and the antioxidant catechin. From Ito En's press release:

"We are happy to announce that we have received our first lots of Shincha, the prized first flush of Japanese green tea, from Kagoshima Prefecture, one of Japan's main tea growing regions, located on the island of Kyushu. Shincha's fresh character makes it one of the most anticipated teas of the year. Supplies of this tea are limited and frequently sell out. We are currently taking orders for Kagoshima's Premium and Superior Grades.

Kagoshima Premium, 3 oz. in our signature canister, $30
Kagoshima Superior, 3 oz. in our signature canister, $40

Unlike the widely available Sencha style green tea, Shincha is only lightly steamed, which gives the tea its lively taste. This gentle processing also means that Shincha's signature taste remains at its peak for only a few months. Devotees insist that Shincha should not be consumed after the end of the summer."

Mmm... You can get Ito En's Shincha on their tea retail site or, if you're in NYC, at their physical location, 822 Madison Avenue (at 69th Street). I'm hoping to go buy some this week. I'll let you know what I think!