Tuesday, July 8, 2008

Frozen Tea Treat

Wise Acre has launched a new line of frozen tea treats for adults called Frosteas.
The company's aim--"Take back the frozen dessert isle and make products for adults." For each recipe, they sweeten organic, fresh-brewed teas and tisanes with molasses or honey remember their mottos, "No fruit!" and "It must taste great in gin or vodka." Yum! In addition to the taste appeal, New Yorkers are instant fans of the company's "smart ass" attitude. Their president, Jim Picariello, says, "What other food companies call 'Quality Control,' we call 'Taste each batch and make sure it tastes awesome enough'." Hah! They are currently available primarily in East Coast chains like Whole Foods, Wegmans, and Hannafords, though they are hoping to expand to the Midwest soon. Unfortunately, their website is down (too popular?) but you can read more about their Frosteas here. Perhaps I can get my hands on some soon... I'll let you know how it is!

5 comments:

Steph said...

I hope they get to the Midwest REALLY soon!

VeeTea said...

Yeah! I'm still waiting on my samples, but I'll let you know when they arrive!

VeeTea said...

Add-- I tried these and they are really tasty!!! The jasmine-honey flavor is fantastic, the yerba mate was a big hit amongst my friends at a recent barbecue and the Cool Your Jets Herbal is a delicious, classic herbal blend. They also have two non-tea/tisane flavors that are good (I prefer the Honey Love to the Maine Maple Lemon). I'll post again if I hear about them reaching the Midwest or the West Coast.

Joel said...

This is unofficial, but I work for Wise Acre and the rumor around the plant is that we will be in the midwest within the next week, Steph. Ask at your local natural foods store. We're distributed through United Natural foods, so they can order us from their catalog.

VeeTea said...

The official word I heard in an interview with the owner, Jim, is that they arrived in the Midwest on Aug. 11th. Not sure if that's up-to-date. Have you seen them yet? Look out -- they're awesome!