World Tea News just put out a new Vee Tea article. Yay! Excerpt:
As RTDs capture a larger share of the beverage market, they shape the palates of a new wave of tea drinkers. Today's RTD trends can give us a glimpse of what's on the horizon for hot tea.
The shift toward RTDs
Seth Goldman, TeaEO of Honest Tea, said, “The single biggest thing feeding RTD growth is that people are moving away from sodas.” The primary reason: high fructose corn syrup.
Not sure if I mentioned it, but I am now a features writer for WTN. Part two (loose tea) will be out in a few weeks. Meanwhile, you can read up on RTDs and the American palate and
check out my profile. If you'd like me to write for your publication or company, you can contact me at vee (at) veetea (dot) com.
I'm off to have lunch and tea at Google today. More on that next week!