Thursday, July 3, 2008


Sorry for the late post today! I just sent off a new article on the American tea palate and RTDs to my editor. What do you think about the future of the American tea palate? And the proliferation of new types of RTDs available on the market? I'd love to hear your thoughts!

PS--Happy Fourth of July!


Summer said...

I look forward to seeing your article. I have mixed feelings about RTDs.

I make a few bottles every week to take a samples at Market. Just a couple pots, in recycled glass bottles that I then pour over little cups of ice. People like it, and it sells tea.

Every single week someone asks me if they can buy it in the bottle. My answer is not now. Of course, I'm thinking about it. I've been looking into bottling, but I worry about all sorts of things - consistency, quality, my level of control in the process.

I haven't made a decision. I'm trying to figure out how the public would respond to it, whether it's worth the money and work, and if it'll really sell.

Steph said...

I'm not a fan of RTD, especially the pre-sweetened ones. Having said that, the unsweetened ones are a better choice than soda! And I am interested in trying the new "sparkling" teas on the market. Have you had one of them?

I had the good fortune to be in a class taught by Jane Pettigrew last year. Her opinion was that the specialty tea market in America was more mature than in Britain....tho that's a niche market and not the general public, for certain.