Ben and Jerry's recently launched in-store iced teas called Iced TeaZers. It's a blend of white tea, hibiscus and ginger. This fits into the larger trend of regional and national chains like McDonalds, Starbucks and Schlotzsky's releasing house-brewed sweet teas, and of heavily-flavored white teas going mainstream.
On July 29th, Ben and Jerry's sold their new Iced TeaZers for only 99¢ each. QSR Magazine said, "'It's a tea party for your tastebuds,' says Ben & Jerry's TeaZer Guru, Alison Gilbert. 'We're so excited that we're having an official Try Day so people can test drive an Iced TeaZer for only 99¢! This little "brew-haha" is just our way of sharing the love.'"
Has anyone tried them yet? What do you think of them?
Tuesday, August 5, 2008
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