Tuesday, August 26, 2008

Tea Sweeteners Article on World Tea News

Part Two of my series on tea and sugar is up on World Tea News. Part One was about sweet tea in the U.S. and worldwide. Part Two is about tea sweeteners. Excerpt:

Let’s face it: America has gone foodie. In the past, customers added sweeteners to tea with no thought to the impact on flavor. Today, they are demanding a more sophisticated sweet tea.

Tea blenders say striking a balance between sweetness and tea taste is key. Rona Tison, ITO EN’s senior vice president of corporate relations, said the goal is to “keep the sugar level down” while “bringing out a profile that enhances the tea flavor.” Most sources advocated considering the unique flavors of both sweeteners and teas when pairing.

This is a very controversial topic, so it was very interesting for me to research. Everyone has a strong opinion on the matter, and very few of them seem to agree on much. Read more on tea sweeteners.

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