So, it's about that time again... There's a new Vee Tea series on World Tea News! Part one is about sweet tea. Excerpt:
The tea industry often compares itself to the coffee industry, using Starbucks as a barometer for America’s consumption habits. Countless businesses vie to become the “Starbucks of Tea,” while many ignore the elephant in the room: sugar.
Starbucks introduced the nation to coffee with sugary blends such as its Frappuccino. According to Starbucks.com, 16-ounce Frappuccino Blended Coffees contain 31 to 60 grams (or 7.4 to 14.2 teaspoons) of sugar each.
Should the tea industry follow Starbucks’ sugary lead? It’s controversial, but traditional sweet teas are gaining momentum, and new variations are introducing more Americans to tea each day. Devan Shah, owner of International Tea Importers, put it simply: “America loves sweetness.”
You can read more on sweet tea in the U.S. and around the world on World Tea News. Part two of the series will cover sweetening trends and part three will discuss tea sweets. Yum!